Indie Business Tactics
Community Growth TacticsCommon Methods:
- Social Media Posts. (Reddit, Twitter, Imgur, Instagram, Facebook)
- Developer Streams
- Attend Conventions or Local Events
- Email Newsletter list
- Cross-promotion with other developers
- Elicit an emotional response with your post, it increases the likelihood individuals will upvote, comment, share.
- For reddit, recommended to wait until your post has hit Front Page before editing the post and requesting a Call to Action from users.
- Call to Actions include wishlisting your game on Steam or asking for support on Kickstarter.
- Just try, the death of an Indie is obscurity.
- Through Twitter, you can promote your game and promote other people's games. People will promote your work in return.
- Be consistent, be a leader, promote others voices, and be mindful.
- Social Media is a tool. Be positive and constructive.
- Apply for grants from your local government or private entities.
- Kickstarter Campaign
- Startup investment / incubation
- Publishing deals
- Fundraising through Friends / Family / Colleagues
- Being able to talk and network with others is critical to building a community of fundraisers.
- Only follow-up if they ask about your project and are willing to support it.
- Know your target audience.
- Market directly to your target audience to build a strong community.
- Expand Marketing to as many platforms as possible that make sense based on the type of game you are selling and the type of demographic you are targeting.
- Other media outlets will help spread the word about your game if you already have traction.
- Enhance the experience through digital goodies, merchandise, or events.
- Network with people at events. You never know who you will chat with. They may be able to help you out in the future.
- Don’t be afraid to ask for help. Contact professionals via LinkedIn or email. Get coaching.
- Build relationships and help others. People will often help you in return.
- Sell games that are more likely to sell.
- Sell a unique idea that improves upon or builds on existing IPs or genres.
- Sell a unique idea that fills a niche demand and hasn’t been developed in a while.
- Publish small games and publish consistently.
- Publish quality games every 4 months to every year.
- More likely to complete projects of smaller scope with shorter production timelines.
- Allows developers on the project to build up their portfolio.
- Make your dream game.
- Betting it all on one quality game over 3 - 9 years of development is risky.
- But, it can be very rewarding if your game is well-made, fills a niche demand, and is marketed well.
- Work as a contractor for other companies.
- Get contracts to make games or assets for other companies.
- Do Licensing deals. Shows that your business is capable of handling IPs from other companies and can build successful products.
- Release, Update, Engage
- After a game is released, you have to follow-up with game updates and community engagement post-launch.
- Consistent updates help with maintaining the community’s interest and attracting new members.
- Consistently engage the community with posts, comments, forums, chat rooms. Collect feedback and take it into consideration when developing future updates.
- It takes 5 - 10 years for a business to become a Household name.
- Consistency is key to long-term business success.
Market Expansion Tactics
- Diversify and release a game on all possible platforms.
- Develop / Port to Console (Xbox, Playstation, Nintendo)
- Develop / Port to Mobile (iOS, Android)
- Develop / Port to VR (Oculus, Steam VR, Mobile)
- Release on more than one PC platform. (Steam, GOG, Epic)
- Release a browser based game on multiple web platforms. (itch.io, Gamejolt, Armor Games, Kongregate, Newgrounds, Addicting Games)
- Integrate localization and publish the game to other countries / markets.
- Biggest Markets for games are:
- China (Chinese)
- USA (English / Spanish)
- Japan (Japanese)
- South Korea (Korean)
- Germany (German)
- UK (English)
- France (French)
- Canada (English / French)
- Spain (Spanish)
- Italy (Italian)
- Brazil (Portuguese)
- Russia (Russian)
Elyot Grnat - Creator of Prismata
Jean Leggett - CEO of One More Story Games
Philomena Schwa - Founder of Stray Fawn
Tanya X. Shorts - Director of Kitfox Games
Jonas Tyroller - Independent Game Designer
Raymond Cripps - Independent Game Developer